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W TAIPEI
包裝策劃設計 | PACKAGING

台北W飯店月餅禮盒在每年大玩創意主題,柒肆二八設計榮幸受邀參與策劃包裝設計,概念源自WOOBAR的挑動自然,呼應產品回收酒瓶再造WooMoon邀月杯為主題,包材同時選用回收紙漿塑型為禮盒量身打造,極簡線條兼具回收再生的包裝盒,另外在產品玻璃杯與杯蓋運用貼紙材質放置兩款調酒配方,享用月餅同時可自行調配WOOBAR特色調酒。包裝盒樸實的原色紙漿搭配綠色玻璃元素,更顯時尚潮流兼具自然環保;最後還可放置小盆栽或多肉植物,賦予它另一個再生的靈魂,落實循環經濟的無限可能。

 

As exciting and creative as the yearly W TAIPEI Moon Cakes Set can be, 7428 Design Studio is thrilled to coordinate the imagery of 2018 wow moon moon cakes gift set packaging design. Aligned with WooBar’s concept of “Electrified Nature,” WowMoon recycled glasses are featured in each Set where recycled bottles found new life, packaged in box made from recycled pulp to create minimalist edges. Each of two glasses and lids are attached by a sticker that has cocktail recipe on it, making moon cakes even more enjoyable with WooBar’s special cocktails. 
Packaging box’s uncolored pulp is modest while a hint of element from green glass makes it chic and environmentally friendly at the same time, in which you may even grow small succulent plants for the box’s reborn soul out of infinite possibilities of circular economy.

服務單位:Taipei W Hotel
包裝設計:柒肆二八設計7428DesignStudio

產品設計:PiliWu-Design

執行單位:春池玻璃Spring Pool Glass

感謝本期報導

PACKAGING OF THE WORLD goo.gl/KVcvDf

THE DIELINE goo.gl/KVRzyy

lymma goo.gl/oNsyQx

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